Stakeholder Engagement and Communications

Audience

Programme Sponsors, Senior Responsible Owners, Business Change Managers, Sponsoring Group members, Key Stakeholders, Programme Managers, Project Executives, Programme Office staff  and Team members

Background

Successful projects and programmes in today’s businesses are judged not only by the benefits they deliver but also by the opinions and support of key stakeholders. However, it isn’t always easy to engage effectively with busy stakeholders, especially over an extended period of time.

The proactive engagement with stakeholders is an essential discipline in any change programme and needs careful planning and execution.

There are many ways to engage with people, but effective communication relies on understanding each stakeholder’s interests, attitude and expectations and tailoring the communications to suit them and their colleagues.

Objectives

On completion, you will understand how to:

• Identify stakeholders
• Set up and maintain Stakeholder Profiles
• Create a Stakeholder Engagement Strategy
• Create and execute a Communications Plan
• Organise Stakeholder workshops
• Communicate with key stakeholders and listen to their feedback
• Report on stakeholder engagement as part of project/programme reporting
• Assess the effectiveness of engagement
• Begin applying the techniques on real projects and programmes

Course Content               

• Principles of stakeholder engagement : leadership, stakeholders and benefits
• Identifying stakeholders, understanding their interest and influence in the programme
• Defining a Stakeholder Engagement Strategy
• Creating a communications plan
• Engaging with stakeholders
• Reporting on stakeholder engagement
• Monitoring and improving the engagement
• Reacting to changes of stakeholders
• Putting this to work on your next project or programme

This workshop uses a number of practical exercises and simulations to reinforce the techniques and concepts covered in the workshop material, in addition to numerous examples from our own experiences of managing programmes and projects. 

Duration

One day, in-house

Awards

n/a

Delivered by

This course is delivered in association with SMA & C₄CM

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